On April 20th I posted an article called "Call it what it Really Is". I just heard back from Michael Sampson – the newly hired Global Vice President of Word-of-Mouth Marketing at Foldera, Inc. Michael thanked me for my article, but more importantly, asked for continued feedback, so here it is . . .
Before I give my opinion on what other appropriate “Title” I would recommend for Michael, I will point out that their selection of a title for Steve Cubberly is right on target: Global Vice President of Strategic Alliances – this title clearly tells you what he is responsible for… forming partnerships, big deals, negotiating contracts with big partners – developing relationships. It’s simple, clear, and to the point.
Michael, on the other hand, in my opinion, has an identity problem with the term Global VP of Word-Of-Mouth Marketing. I must ask Michael to consider the following:
1. Rank and organize ALL your responsibilities.
2. Is your TOP most important responsibility to PUSH a particular message for Foldera, RECEIVE input/feedback or to INCREASE revenue and profit through various communication channels?
I understand that you will be responsible for all the above (push/receive, and increase revenue) but what REALLY is your top goal?