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October 31, 2006

Starbucks Mishap

Every morning I start my day picking up my mail, and then strolling next door for my Venti coffee with skim milk. This morning the staff at Starbucks heard me roar like never before.

You see, I ran into my girlfriend who had just returned from Montreal and Quebec. She was beginning to tell me about her trip when I turned, ever so slightly, to see a 300 pound man, bent over, searching for a bottled Frappiccino with crack showing. I glanced at my friend, and we both burst into laughter. And not a quiet, simple chuckle … we roared.

Now I ask you, how mature am I really?

October 22, 2006

Word of Mouth Marketing – can’t fight it anymore

Word of Mouth Marketing – can’t fight it anymore

Back in April 2006, I wrote “Call it what it really is!” and criticized Michael Sampson
Global VP of Word-of-Mouth Marketing, Foldera, Inc. I respectfully disagreed with the term “word of mouth marketing.” Maybe, just maybe, I’m changing my mind (ever so slowly).

I’m from the “old school” and will admit that change can be difficult. It takes a lot to convince me, to change, to adapt, and to concede. But now six months have passed, and you can’t pick up any magazine or news story without hearing the buzz words “WOM” or Word of Mouth Marketing. There is now even an entire conference dedicated to preaching a new type of marketing. Guest speakers at the conference include Coca-Cola, DuPont, Intuit, Microsoft, and Ogilvy Public Relations, just to name a few biggies.

Michael Simpson kindly and thoughtfully responded back in April to my blog. I wonder how he’s doing today? I wonder if Foldera (along with other very large corporations) has really distinguished WOM from anything other than simply being a variation of traditional marketing? It’s sort of like a thick rich cream sauce. A basic Hollandaise sauce can be transformed into a Mornay sauce, simply by adding some cheeses and pepper. Just like marketing terminology, both sauces still taste great over fish, vegetables and eggs. I few variations and viola, a whole new meaning.

But coming up on the scene is a newer word, coined by Ben McConnell and Jackie Huba of Church of the Customer Blog with the upcoming release of their new book. The newest buzz word . . . CITIZEN MARKETERS -- everyday people who are using social media to create content -- blogs, podcasts, videos, etc. -- about product, brands and companies they love. Or hate.

I wonder if companies will create new titles, Chief Officer of Citizen Marketing (it makes me think of wearing an official gold badge on my chest, opening my wallet as a police officer does and flashing my credentials as I interrogate those poor consumers who won’t know what hit them.)

Nurse angel - cutting through red tape and bureaucracy

We needed to get appointments as “a new patient” with a cardiologist, a hematologist and vascular surgeon – all within 2 weeks. When called, the appointment desks said it would take between 4 – 12 weeks. We needed appoints NOW.

Red tape and bureaucracy = stress

Plain and simple. But then a nurse angel appears . . .her name was Linda. She was the thoracic surgeon’s nurse and office manager. She recognized our fear, our frustration, and our sense of urgency. She took control, and within 1 day had 3 appointments booked within 2 weeks time. She beautifully coordinated everything, calling us back with updates and asking for information. Papers were signed and faxed, medical records beautifully organized, Linda’s middle name must have been Queen Efficient.

What can I buy someone who has helped my Mom so much? Flowers aren’t everlasting, a card is too simple, an engraved plaque not appropriate.

Then it came to me … something colorful and fun, something unique and extremely unusual … something that shouts out TO LIFE, live and have fun living. Linda must deal with family’s everyday, not knowing whether their loved ones will live or die. She would surely appreciate a whimsical set of matching salad/pasta servers.

And the joy it brings ME knowing that in some small way, I can offer my gratitude and thanks, while bringing happiness & a smile.

Chiasco has unique modern gifts and you can save 10% Off orders of $75 or moreEnter the code: CATCOM10 at checkout.

October 21, 2006

Honda Jet - maybe soaring instead of crashing?

On July 28th I wrote that “Honda’s new jet... a joke that's going to crash” Maybe I should eat my words? Apparently sales are soaring, and orders are coming in faster than expected. Thank God the jets are being manufactured in the USA (I don’t think I could stomach any more products being produced in China – it really got to me when my young son asked “Why do ALL my toys and games say ‘Made in China?’ ”

I wonder if the emergency air ambulance industry will start using the Honda Jet. Since the jet apparently has an over-the-wing engine mount (OTWEM) configuration that allows increased room in the cabin and cargo hold, this would allow for more adequate space for life support equipment, a stretcher and family members to accompany the patient.

Also, with increased performance and fuel efficiency, the Honda Jet should be good for a cruising speed of 420 knots with a range of up to 1180 nautical miles, according to Autoblog, all while returning 30-35 percent better fuel economy versus other jets of comparable performance (a huge savings for family members trying to evacuate injured or sick loved ones.)

An interesting marketing move that I bet Honda has not considered (just tell their marketing executives to call me; I have some great aero medical transport ideas).


October 20, 2006

Feisty and independent – a recipe for life

Feisty and independent – a recipe for life

“Where the hell are my @#4f! crutches?”

“I don’t want any damn nurse helping me bathe or go to the bathroom”

“How dare you tell me that I can’t drive- I’ve been driving longer than you’re alive”

Most of us would curl into a ball and want to hide under a couch if spoken to in this fashion. But not ME! I’m loving every ear piercing scream.

You see, I’m writing about my own mother’s recent visit to the hospital. She underwent a very serious surgery, and came out screaming (not in pain, so much, but rather in shouting for her independence, her control, her identity). When elderly people give up on life, they often vegetate, let people wait on them too much, and eventually concede that they must be reliant on others.

Not my Mom. After undergoing major surgery and still in the surgical recovery area, the cardiologist comes up to her and the first words out of her mouth were “Hey doc, how’s your ankle?” During our pre-op clearance, we had to meet and be examined by a cardiologist who happened to have his leg in a cast from the knee down. Instead of my Mom focusing on her own issues, she was concerned for others. My Mom … what an extraordinary woman!

October 19, 2006

Wedding shower surprise

Never in my 40++ years have I ever experienced a wedding shower like I did at a posh estate on a Sunday afternoon, as women ate and drank mimosas like there would be no tomorrow! Everything was going along status quo, you know, the usual (shower games, food, mimosas, chit-chat, opening of gifts).

Suddenly, a 5-foot short prankster jumps into the middle of the living room as my friend was opening gifts. Wearing a dark blue suit, a scary rubber facemask with a creepy 7-inch embedded smile, an imitation gun, and a homemade dildo made from black stockings. The prankster stands in the middle of the room, swings the dildo back-and-forth and then JUMPS on top of my friend and starts dancing and thrashing back and forth. We all scream, laugh, and everyone is watching horrified yet laughing the whole time.
You see, the prankster forgot and left her ponytail hanging out from behind the mask. A wedding shower surprise that no one was expecting!

I really envy woman with spunk, courage and creative guts! It ended up being my friend’s future sister-in-law. The prankster removed the mask, took a much deserving bow, and said, “Welcome to our family.”

October 18, 2006

Satin Tapestry purse - from Liz Claiborne

Satin Tapestry purse makes any black or gray suit look stunning. Check out Liz Claiborne’s newest Satin Tapestry purse for this fall. I believe every outfit should have a coordinating, matching purse. This handbag would look great with a pair of closed toed black high heeled pumps. What’s really awesome is you can save 10% off your order by using code LIZCAT10 at checkout.

Defiant in marriage

There comes a time when one must weight the benefits and the risks of being defiant in marriage. I’m referring to specifically going against what your husband says, and buying an expensive item that he said, “Don’t you dare spend more than $500.00.”

I carefully thought about the pros and the cons of spending $750.00+, of being disobedient. I considered the consequences, the ramifications of not agreeing or making important buying decisions together, of being disrespectful and purposely going against my spouse’s wishes …
I conducted in my mind a cost to benefit ratio analysis.
Then I went ahead and bought the most AWESOME laptop computer from Newegg with a wireless Internet connection and an efficient and extremely organized carrying case with tons of storage, compartments and zippers.

After all, being a Mom, an entrepreneur and a blogger requires state-of-the-art equipment to manage my daily life. If not, there won’t be time for supper on the table when he gets home! It’s all a matter of perspective.

October 16, 2006

Gift Ideas for Wedding Showers

Sunday I was invited to my friends wedding shower. It was her second marriage, and she’s in her mid-40’s. I needed gift ideas for wedding showers, and I admit, the ONLY thing that came to mind was lingerie.

Had this been her 1st wedding, it would have been much easier to decide what to buy. After all, hundreds of different gift ideas come to mind: stoneware mixing bowls and batter bowls, Circulon or Calphalon cookware sets, Cuisinart food processor, Pasquini or Krups Espresso machines, Waterford or Swarovski crystal serving bowls, martini glasses, Nambe serving platters, etc etc etc.

As my friend opened ALL 42 gifts, I knew that I had made the right decision … black silk with black pearls, sequins and intricate embroidery lingerie and matching robe set.
She did, in fact, receive the usual (over 10 pairs of risqué outfits which I seriously question if she’ll ever have the guts to try on in front of her new husband) and the not-so-usual metal dog bowl for her new pooch.
My advice: choose an elegant and beautiful lingerie and matching robe set which will be worn frequently and each time as my friend prepares for a special and intimate evening … she will think of me (at least for 1 second).

October 15, 2006

Halloween Games for Kids

Trick or treat, smell my feet . . . give me something good to eat!

Halloween parties are great fun, and Halloween games for kids gives parent the right to be extremely creative. The scarier, the more gruesome, the better.

My all time favorite Halloween game for kids is:

#1 DIGGINE THROUGH BRAINS TO FIND THE SCARIEST EYEBALL
Take cooked spaghetti, store bought rubber eyeballs, place inside a large aluminum bowl with just a bit of warm water to the spaghetti, and blind fold the kids as they stick their hands in the brains. (Make sure the bowl is covered so no kids waiting their turn peak at what’s inside).

Then, award each kid a fun prize. Halloween party favors are always fun, one of my favorites (aside from candy) is a light up black and orange suction cup ball, the Frightened Fingers Halloween game for kids, where kids have to feel behind a game board and determine what’s behind it, Monster Finger puppets and red plastic fang whistles. All these fun games and favors can be found & ordered online (get FREE shipping on orders over $60)

October 03, 2006

Female pay disparity lends to “pushy and aggressive” behavior

Who wants to date a “pushy broad” or an “assertive cat” or a woman with the “tenacity of a bulldog”?


I can answer that, personally … many! Though I don’t care much for the stereotyped name-calling, I contend that proper aggressiveness to “win your case” and used at the right time with the right voice inflection and tone can be quite effective. Let’s face it, female executives often have to try harder than their male counterparts to get a proposal passed, to gain acceptance of a new campaign, or to get their recently proposed budget passed in full. It is not fair, but then life is not fair (if it were, God would have let men have babies and periods!).

And don’t think that I’m some soured, scorned, grumpy woman who feels that men are worms. Quite the contrary, I absolutely adore and love men (rather now that I’m married, I should rephrase that and say “man”.) But I am all too familiar with alarming facts and statistics. . .

Female pay disparity -- when famale executives are paid INCREASINGLY less than their male counterparts while handling the same responsibility.

According to a 2005 salary survey, the wage gap between men and women appears to have grown. While average salary for males in executive management grew from $99,327 in 2003 to $109,042 in 2005, the average salary for females in this job category slipped from $75,129 in 2003 to $71,561 in 2005. Our female executive management respondents this year not only earned an average $37,481 less than their male colleagues, they earned $3,564 less than the average for women in this category in 2003.

I can't believe the outrageous pay gap. According to the National Association for Female Executives 2004 Salary Survey, the pay gap costs women $30,000 a year on average. This can cost up to $500,000 over a career (Business and Professional Women, 2005) relative to men in similar positions. Further, this disparity transcends industry, age and ethnicity

Check out these nauseating figures from the National Association for Female Executives 2004 Salary Survey

Examples of Female pay disparity:
Accountants
$85,375 - Female
$119,314 - Male

Accountants (1-5 years experience)
$72,534 - Female
$94,314 - Male

Advertising Account Executive
$49,000 Female
$56,000 - Male

Allergists or Immunologists
$190,983 - Female
$254,289 - Male

CEO, Health Care
$152,673 - Female
$195,783 - Male

Lawyer
$73,476 - Female
$84,188 - Male

Government/Lobbying, Nonprofit
$73,907 - Female
$96,655 - Male

Neurological Surgeons
$337,031 - Female
$487,000 - Male

Reference Librarian, 0-5 years experience
$38,399 - Female
$39,958 - Male

Retail Store Sales
$19,864 - Female
$31,148 - Male

Teachers
$42,848 - Female
$46,956 - Male

Few men are able to juggle raising children; doing grocery shopping and pulling in a nice income (while holding the family core values together.) Men are typically good at one or two of these areas simultaneously, but all 4, I don’t think so. Business Week sums it up quite well.


Increased postal rates, again-it’s an atrocity!