Is there still a human touch in direct mail?

I just came across Douglas Karr's blog with an interesting spin on direct mail ...

He mentioned the importance of the human touch. Being in the internet world, I couldn't agree more.

Doug was thrilled when he received via snail mail a book, a card and a thank you note. Think about your holiday season. Opening packages and snail mail with bright red and green cards still had some intrigue, some mystery. Did YOU feel the same way about opening your email? I highly doubt it.

There must still be a reason why Galison/Mudpuppy, which features fine art note cards, writing journals, address books & fine paper continues to thrive!  |  digg it!  |  reddit reddit!  |  Google!

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