Keeping up with the Stein’s at the ACCM Catalog Conference

This year will be the first time ever that has decided to exhibit at the largest catalog conference in the world. We went all out (so we thought) in purchasing a big booth, a fancy professional back-drop; we even hired a professional artist to create an image that quickly explained our company in a unique way.

A word to the wise you foolish marketers:

Establishing good contacts, determining potential clients needs and ultimately CLOSING THE SALE is far more important than elaborate trade show booths. My philosophy is this: As long as your exhibit is in “good taste” and is clean, clutter free, to-the-point, and filled with extremely knowledgeable sales people able to answer most questions, then it really doesn’t matter if you have a granite table top with hot running water in your booth, set upon silk rugs.

Please refer to the hilariously funny movie picture “Keeping up with the Stein’s”. I rather would NOT be obnoxiously ostentatious. Remember, as my husband always tells me, “The cheap dress makes you look thinner.”  |  digg it!  |  reddit reddit!  |  Google!

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