Printed catalogs or online catalogs, take your pick

I read an interesting catalog themed article yesterday from PIWorld.com that reported that:

“...the number of print catalogs with online editions continued to grow from 8,675 to 8,894 over the last year, according to the 2009 National Directory of Catalogs...Catalogs available in online-only formats totaled 2,011, up from 1,868 last year, while catalogs available in print-only formats decreased from 1,574 to 1,347 in the same period”.

Well ladies and gents, this news didn’t surprise me at all. In fact, the executive management team here at Catalogs.com were ahead of our time, discussing this trend and anticipating this imminent move to online catalogs almost two years ago…hence our recent launch of Onlinecatalogs.com, bringing consumers a whole new way to catalog shop!

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BUT, just to clarify, the print catalog will NOT go away. It continues to serve a population that has, and will continue to buy, ONLY from print. Certain consumers actually ENJOY SITTING, reading, turning pages and feeling the glossy paper in their hot sweaty palms. Others want to be green, more efficient, seek immediate results and shop and compare, and for these more tech-savvy consumers, Catalogs.com decided to launch it’s onlinecatalogs.com version, just for them. Just as people still enjoy reading a book curled up in bed, shoppers will continue to enjoy shopping with traditional print catalogs.

The secret to success… offer variety and meet the needs of all types of consumers that capture every walk of life. That’s just one of the many reasons why we’re so successful (and yes, I may be bragging… but I have every right to!)

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Comments

Nice article, I just Dugg it. As a designer of both print and online catalogs I find this topic very interesting. A lot of our print customers have made moves, either partially or completely, toward the web. Some of our customers have noticed that, as their competitors move entirely online, there is less competition in the snail mail boxes and their print catalogs are doing better than ever.

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