What’s the deal?!
Our new public relations firm is really lighting a fire under us. We already had all the Back-to-School press releases distributed back in June and I thought Pierson Grant (our new PR firm) was crazy, telling us we had to disseminate information so early. Heck, I’ve just finished my Thanksgiving Gift Guide and all press releases are ready to roast in the oven.
5 months early??? My kids JUST flew off to summer camp, the last thing I want to think about is Back-to-School, but guess what? The Washington Post picked up on our press release and satirically feels the same way I do.
We secured our Catalogs.com mention in the Washington Post on June 30. Metro Columnist John Kelly included us in a column titled Back-to-School Ads Already? His perspective is kind of silly, as any parent will attest, but we are very happy to be featured. Columnists are known for their tongue-in-cheek columns.
Pretty soon I'll find myself working on press releases for the 4th of July, a holiday we just celebrated a couple of weeks ago.
| digg it!