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January 28, 2010

Bring Your iPad over to myPad

This morning my male colleague was clueless.

“Haven’t you been following the hilarity?” I was incredulous.

The twitter around the unfortunate name for Apple’s iPad has the women in the office giggling. It’s such an ewww-how-could-they moment that we have to roll our eyes.

“I don’t get it,” my male colleague insisted.

Does it bother me when some asks for a legal pad? Is it uninviting to visit a friend’s bachelor pad? Irksome that the space shuttle departs from a launching pad? Bothersome to roll my mouse over a mousepad?

Not really, but the iPad is somehow just a bit off.

Maybe it is the combination of letters, with the emphatic capital “P.” Or the little “i” that precedes it, suggesting a hip new code phrase for “that time of month.” I am certain that a focus group of everyday women, who buy electronics as well as other girly stuff, would have pointed that out.

The gender split on reaction to the name of Apple’s iPad is strikingly obvious in the office. The women get it, and the guys don’t. This is what must have happened at Apple. The guys just missed it.

I am eager to experience the iPad, though, and to add my praises to those surging through the tech news. The large, lightweight screen and the bright graphics are tantalizing. The iPad will do for recreational web surfing what the laptop did for business, I heard this morning. That’s a tall order.

I will adventure in the iPad world. I think it will be perfect for stretching out on the sofa with my social Web sites open and music downloading. And I will skip the heating pad.


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January 26, 2010

Catalogs.com Fan Facebook Sweepstakes - Win an iPod touch!

Our brand new Facebook Page reached 100 fans this morning! These are friends and friends of friends, and all of them are catalog afficionados.

We are now cheering for our first 1000 fans, and the moment we reach that number, all of those 1000 fans will go into a drawing to win an iPod touch. How fun is that?

To be eligible to win the 8GB iPod touch, all you have to do is become a fan of Catalogs.com on Facebook.

As one of our Facebook fans, you hear first about great online specials and discover intriguing new catalogs. What a great place to share shopping tips and let everyone know about your cool finds. If you are stumped, get advice from other catalog lovers on where to find exactly what you are looking for.

Come and join us!

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A Dressing Room on Your Laptop

My daughters were shopping this weekend. This involved hours in the dressing room, conferences with friends, and swapping jeans for a skirt while agonizing over accessories.

This is different, though. The girls have a new tool in their shopping repertoire: laptops. They are cruising from virtual online store to store, shopping while they chat on Yahoo or on Facebook. They are totally engrossed, pulling together looks for their personalized virtual models. They save their can’t-live-without outfits to their very own virtual wish list, ready for a credit-card enabled grownup to manage the shopping cart.

Wary of the mall scene for unsupervised teens, I am embracing these brave new shoppers wholeheartedly. They are safe at the family computer, having fun, and learning to manage their clothes budget. They are absorbed with planning. They are learning the value of patience. I see impulse buys replaced with carefully considered purchases and a closet full of smart choices.

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My girls haven’t moved into the world of gaming and online-role playing Web sites yet, but gaming industry studies show thousands of young professional women playing “retail,” with designers like Norma Kamali eager to oblige. Kamali is engaging over 3 million users of Designer Closet, a game at Roiworld.com, a virtual makeover web site. Trend-conscious, computer-savvy women are dressing their avatars to test run fashions and then spending real money online.

Fashion Times' online edition ran a fascinating piece about fashion’s expansion into the virtual market. In the coming decade, I am certain this is where many online fashion catalogs are going. Catalogs and online shopping will be targeted at a world populated by consumers who demand an ever higher level of interaction and entertainment. I am intrigued.

Welcome to the brave new world of dressing rooms, where the lighting is controlled by your monitor settings and switching the color of a blouse is as easy as clicking the mouse. I see it as a kinder, gentler dressing room.

I imagine myself joining the new guard, clicking my way around Zac Posen, Giorgio Armani, Alberta Ferretti before heading to the virtual dressing room to select something perfect for my formal dinner event.

First, though, I will watch over the shoulders of my teens, absorbing their nimble virtual shopping maneuvers, readying myself for a whole new shopping adventure.

January 22, 2010

Women Surviving the Economic Crisis Better Than Men?

I just read an impressive article featured on Newsblaze entitled 9 Reasons Women Faring Better Than Men in the Down Economy. I agree with so many points brought up by author Roxanne Rivera who gives her two cents on why women are still standing tall while some men have been knocked out by the recent "he-cession".

According to the BLS, (the Bureau of Labor Statistics) 78% of jobs lost during the recession were held by men, and as a result, women's wages have risen by 1.2% more than men's over the past two years. But it's not just about the numbers. Rivera feels that it's a woman's inner resilience that has kept her alive and kicking.

"...I have been so proud to see so many women I know and to read about so many women who've taken the bull by the horns during the recession. In my opinion at least, women have adapted to this very undesirable situation better than men."

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I second that Roxanne. Just by definition, 99% of all the women I know have the word “Adaptability” as their middle name. As women in the workplace, we are forced to juggle, adapt, multi-task and do whatever it takes to get the job done. And if this means working double shifts to put food on the table, that’s what women throughout the country will do.

Stress is no stranger to the businesswoman of today, yesterday and decades ago and today's businesswoman continues to master the art of multitasking. Between hormones, childbirth, and menstruation … women over the centuries have been forced to deal with many highs and lows of emotion. Stress is just one form of emotion, and often, a good 10 minute cry over absolutely nothing will clear a woman’s mind. I can’t tell you how often I have cried, for no apparent reason, then just went right on working, juggling and getting through my day. When is the last time a man had a “good cry” and went right on working?...When is the last time a man cried at work and remained employed?

Rivera also goes on to reflect on women's friendships helping them through moments of economic strife. "Women build strong support networks. Throughout history, women have had to unite in order to gain equal footing with men both inside and outside the workplace. Because of this history, there are many networks and women's associations already in existence, places women know they can go for support and advice."

This point is extremely valid. Few men have the support systems in place to share their most intimate thoughts. Women often have at least 2 or 3 close friends with whom they can share extremely private matters. It’s more efficient and less costly to have a “best friend” to talk to than a psychologist (although I’m not saying that at times, a psychologist isn't the best choice).

The fact that women know how to tighten purse strings, rule by concensus, seek out advice and fight to the death for what we want and need in the workplace only strengthens our position as main contenders that are here to stay.

Roxanne Rivera is also the author of There's No Crying in Business: How Women Can Succeed in Male-Dominated Industries available at bookstores nationwide and from major online booksellers. Sorry Roxanne, but as stated above, I've had my fair share of cryingfests, but in my defense... they've only been quickies.


January 8, 2010

Holiday E-commerce Sales up 4% in 2009

According to ComScore, the online purchasing behavior monitoring company, E-Commerce Sales Rose 4% this holiday shopping season over last year which is a wonderful holiday gift for online retailers.

According to ComScore's calculations for the full holiday shopping season, $29.1 billion was spent online, marking a 4% increase versus the same period last year.

We can attribute this vast increase in online sales to a variety of reasons, from free and expedited shipping promotions topping the list to a slew of snowstorms that kept people warm and cozy and committed to shopping indoors.

Whatever the reasons may be, we hope that this trend persists with numbers continuing to rise through all of the seasons and urge folks to take advantage of all the fabulous perks that go hand in hand with online shopping, not only during the winter holidays, but all year round.

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