I was paying bills yesterday afternoon. I like to be prompt. I like to be accurate.
I had a question.
But on that particular invoice, there was no phone number, no e-mail address, no help for me, with my question.
We are all so connected with e-mail bouncing across multiple addresses and tweets and feeds from blogs to laptops to iPhones and more, that we sometimes forget to tell people how to get in touch with us, live and person. Do a quick review of the paper you generate. Is your contact information bold, complete and easy to read? Take a critical look at your Web presence, all of it. If I get to you by way of Google, can I find a "contact" button quickly? Is your phone number obvious, and not hidden behind jaw-dropping Flash?
Can I call you?