What do teenage girls and sour clients have in common?

My heart is breaking. My daughter is crying, and all I want to do is protect her from being hurt. Yet, the lessons of “hard knocks”, “irrational people” and “unrealistic expectations” can be taught with one simple phrase, “Step-back, analyze the situation, and move on to bigger and better things.”

In business, what would you do if you received an irate phone call from an existing client, who is demanding a 30x ROI and is seriously disappointed with having received a 10x ROI?

The client states, “Well, I’m not going to remain a client any longer.” Is there any reasoning with a client like this? My advice is not to waste your time. Move onto other clients who appreciate making money, and if they spend $1,000 on marketing and in return get a $10,000 sale, they sure better be happy, 'cause if they’re not, they are only wasting my valuable time trying to change their mind.


Back to the issue of raising kids … If your teenager has just experienced a vaguely similar situation with an irrational friend who has unrealistic expectations of what a “friendship should be”, the issue at hand doesn’t really matter … it could be that only one teen does all the calling and making of the plans; or it could be acts of peer pressure and lack of participation (1 kid wants the other to smoke pot); or it could be hateful name calling and the purposeful embarrassment and bullying that takes place on the bus.

My advice to my daughter is the same advice that I extend to my salespeople, “Don’t waste your time. Move on to other friends who appreciate you, admire you and think you are special. Don’t waste time trying to change people.”

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