Every day, I do my social media “drive-thru's,” checking in with Linkedin, Twitter, and Facebook. And then I read my emails – hundreds a day – and dig into the long list of projects that need my attention, all of which are vitally important to running a business, none less critical than the others. I address business issues that come up on an hourly basis, while sneaking in a few parental tasks like emailing teachers about my child's absence, and finding help interpreting Shakespeare’s “Midsummer Night’s Dream.”
I proudly consider myself a “professional multi-tasker.” I even talked about it with Cindy Krisher Goodman, as part of a discussion on work life balance.
But social media. This might be what breaks me.
On Linkedin this morning, I saw Todd Herschberg gathering input for a panel discussion he will be monitoring: “What social media questions would you like answered?” (Todd is a LinkedIn master, with 27,250+ connections. He is the 36th most connected person on LinkedIn.)
“When?” That’s it. That is my question for Todd's panel.
I want to be connected. I’m aiming for 500+ connections on Linkedin. I aspire to thousands and thousands of Twitter followers. I would love our Facebook Fan page to strain with 50,000 fans (or likers, I guess they are now called).
So I try. But in all honesty, I am mainly doing “most” social media because I feel that I can’t be left behind. I would be horrified to be termed “old school” and certainly don’t want to miss business opportunities. And I do believe that business opportunities are there.
The problem is that I am a business/financially minded bottom-line kind of gal. I have yet to see social media contribute to our bottom line. Rather, I’m beginning to wonder if it’s becoming a distraction from making our company profitable. It takes a lot of time to answer tweets, stay connected and not be tardy in my social responses. I am trying to find a social media balance, to set priorities: I think Linkedin is far more important than Twitter, from a dollar-and-cents point of view.
So at times, this professional multi-tasker's response is, "Enough already." Tempting though it is, my life is too complicated to sit with my iPhone, tweeting, for hours at a time or Facebook all evening.
If a call from my kids about homework and afterschool activities is a necessary but attention-diverting intrusion, what is responding with the appropriate @ to a deluge of tweets?
I’ll keep up with my “drive- thru’s,” and certainly won’t abandon the effort. If I figure out the “when,” I’ll let you know. Any ideas?