- It’s the time of year when thousands of catalogers and e-commerce retail web stores are making plans for the Internet Retailing Conference & Exhibition 2012: scrambling for rooms in over-booked hotels, trolling the Web for reasonable airfares and juggling work... (12:34 | 0 Trackbacks)
- As a business owner, the move into a catalog channel can open doors … or open a hole in your marketing budget. Good planning and sound catalog marketing practices can maximize your chance of success in the catalog market. As... (16:40 | 0 Trackbacks | 0 Comments)
- A friend of mine shared a post on leaving effective voice mail messages from TheLadders.com CEO Marc Cenedella's blog "Stones." My colleague read the post and thought of us immediately - he knows that our marketing specialists spend the entire... (13:58 | 0 Trackbacks)
- I am surfacing from under a pile of resumes. I'm not complaining, because I appreciate how fortunate Catalogs.com is to be in hiring mode. We are actually trying to fill three positions. Lots of business owners are still feeling the... (10:26 | 0 Trackbacks | 0 Comments)
- I haven't had this much fun in years. We wanted to do something really creative and fun, with a sense of humor, to promote the Catalogs.com for iPad app. Especially at this time of year, when gift givers were thoughtful... (10:17 | 0 Trackbacks | 0 Comments)
- It’s easy to get so engrossed with a project that you work with blinders on. During Research & Development, “R” is often undertaken exclusively at the start of a project, then “D” takes over with an all-consuming life of its... (13:07 | 0 Trackbacks | 0 Comments)
- My daughter has been working on the classic "invention," assigned by her engineering teacher: build a better mousetrap. However brilliant I think her invention is (and it is ... she is talented), I don't think we're going out for a... (16:39 | 0 Trackbacks | 0 Comments)
- This is such an exciting time to launch a new business or product. Fourteen years ago, when we first started Catalogs.com, there was no Twitter, no YouTube, no blogs. What an amazing comparison I am doing as the whirlwind of... (16:15 | 0 Trackbacks | 0 Comments)
- Want to Meet Catalogs.com's Top Executives at the IRCE? To all of those loyal blog followers, yes, six of our executives and members of our sales team will be heading first thing this AM to the windy city of Chicago.... (10:00 | 0 Trackbacks | 0 Comments)
- Yesterday evening, I attended the annual installation of officers and awards ceremony for a very large Jewish philanthropic organization (of which I happen to be on the board of directors). Everything was going as planned, until one fatal mistake. (15:40 | 0 Trackbacks | 0 Comments)
- I am reading a post that popped up in my morning scan of socialmention*. At first, it sounds vaguely familiar. Then very familiar. There is another one. Familiar. Very familiar. OMG. Has someone plagiarized my posts? (12:00 | 0 Trackbacks | 1 Comments)
- Two dramas are unfolding with Facebook that I think are fascinating to watch (both from a consumer and business point-of-view). (11:26 | 0 Trackbacks | 0 Comments)
- My daughters, along with 300 of their school band members, played The National Anthem at a Florida Marlins baseball game last week. (12:20 | 0 Trackbacks | 0 Comments)
- America by Mail was set to evolve, as was our business, and in 1997, Catalogs.com was created. Not a new corporation, but a name-makeover. (09:31 | 0 Trackbacks | 0 Comments)
- Every day, I do my social media “drive-thru's,” checking in with Linkedin, Twitter, and Facebook. And then I read my emails – hundreds a day – and dig into the long list of projects that need my attention. (11:20 | 0 Trackbacks | 1 Comments)
- The rev of the printer makes me feel pangs of eco-guilt, but in my defense I printed the 20 resumes on the back of my daughter’s graded geography homework. (11:39 | 0 Trackbacks | 0 Comments)
- We have been very busy the last few months planning for the upcoming Internet Retailer Conference & Exhibition in the Windy City of Chicago. It’s less than 2 months away - June 8 -11th. (09:40 | 0 Trackbacks | 0 Comments)
- You know what I love about owning an Internet company that represents over 650 different types of clients? We are privy to some really interesting technology. (09:10 | 0 Trackbacks | 1 Comments)
- Social media is great. It’s fun. It’s enlightening. It’s interactive.
But social media is like the ocean: you should assess your ability to surf before you dive right in. Know your strengths. Know your weaknesses. Be ready for the big waves. (12:38 | 0 Trackbacks | 0 Comments)
- It is 7:45 am, and 29 female senior level executives are gathered in a law firm conference room. They are sitting around a 30-foot board room table, writing feverishly, as Miami Herald columnist Cindy Krischer Goodman gives tips on balancing work, life, and happiness. Cindy has a 25+ year career in journalism, has her own weekly column (which is now syndicated throughout 100+ newspapers nationwide) and is CEO of Work Life Balancing Act. (11:16 | 0 Trackbacks | 0 Comments)
- My heart is breaking. My daughter is crying, and all I want to do is protect her from being hurt. Yet, the lessons of “hard knocks”, “irrational people” and “unrealistic expectations” can be taught with one simple phrase, “Step-back, analyze the situation, and move on to bigger and better things.” (14:40 | 0 Trackbacks | 0 Comments)
- With the rapid growth of iPhone and Droid usage, I decided to take a look at some of the better mobile shopping sites available, and these are my Top 10 Mobile Shopping Sites for 2010 - Leslie Linevsky of Catalogs.com. (09:11 | 1 Trackbacks | 2 Comments)
- A very dear friend of mine is enjoying a public relations coup, and I am celebrating on her behalf. I can totally relate to her joy: it is so exciting to read about your company, your inspiration and your hard work, in someone else’s words. (12:19 | 0 Trackbacks | 2 Comments)
- A couple of years ago, a friend emailed me, partly horrified, partly entranced. She had just downloaded Google earth, searched her address, and there she was, in her yellow shorts, pushing the lawn mower on the front lawn, frozen on the Web, at her less-than-finest. (16:55 | 0 Trackbacks | 0 Comments)
- Catalogs.com has a page on Facebook. This is new for us. We are adding fans to hear what they think about Catalogs.com, while we share news, savings offers and interesting catalogs. (10:37 | 0 Trackbacks | 2 Comments)
- Last week, we met with our new marketing team for the first time. We painted our picture, laid out the facts, discussed what we think of our opportunities and challenges. (09:45 | 0 Trackbacks | 0 Comments)
- For a quick moment I didn’t know what I was looking at: an e-mail from someone in my office framed with a high-tech black and red blog header and a dapper gentleman’s photo. There was our company name and links and our employee’s name. (11:18 | 0 Trackbacks | 1 Comments)
- A colleague just referred this article to me, Online Marketers Talk the Talk, But Don’t Walk the Walk: Study. It made me stop and ask myself, “Is Catalogs.com effectively using personalization tools?” (11:47 | 0 Trackbacks | 2 Comments)
- I keep tabulating online hours. For my kids, for myself, even for the colleagues I see on Facebook and Twitter. It is mind boggling. (08:56 | 0 Trackbacks | 2 Comments)
- A colleague recently lent me a book, with an inviting red dust jacket and intriguing title, The Go-Giver. It’s a little book with a big message, she promised.
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- This morning my male colleague was clueless.
“Haven’t you been following the hilarity?” I was incredulous.
The twitter around the unfortunate name for Apple’s iPad has the women in the office giggling. It’s such an ewww-how-could-they moment that we have to roll our eyes. (11:17 | 0 Trackbacks | 0 Comments)
- Women Surviving the Economic Crisis Better Than Men? I just read an impressive article featured on Newsblaze entitled 9 Reasons Women Faring Better Than Men in the Down Economy. I agree with so many points brought up by author Roxanne Rivera who gives her two cents on why women are still standing tall while some men have been knocked out by the recent "he-cession". (09:22 | 0 Trackbacks | 0 Comments)
- Holiday E-commerce Sales up 4% in 2009. According to ComScore, the online purchasing behavior monitoring company, E-Commerce Sales Rose 5% this holiday shopping season over last year which is a wonderful belated holiday gift for online retailers. (09:30 | 0 Trackbacks | 0 Comments)
- Top 10 New Year’s Resolutions for Catalogs.com. Whew! We made it through 2009! So many companies have been hit hard and/or have failed due to this lousy economy. Here at Catalogs.com, we’ve sadly lost a few accounts due to bankruptcies and some companies simply going “belly up” but thank goodness… not too many. (13:16 | 1 Trackbacks | 0 Comments)
- WomenandBiz.com Interview with Catalogs.com's very own Leslie Linevsky. Last month I was thrilled to be featured in an interview in the WomenandBiz.com e-Magazine, a site that is devoted to women and all of their business pursuits.
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- Tiger Woods Bad for Business? My opinion on the whole Tiger Woods dabacle is this - It's bad enough that he cheated on his wife who he has fathered two children with setting a bad example for fans, sportsmen and young people, but from more of a business standpoint, he didn't even take into account the list of multi-million dollar corporations who have invested in him and his squeaky clean image.
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- Why Zappos Catalog needs Qualified Leads to succeed. Zappos has turned a corner and decided to enter a world of competition. As a professional who has almost 14 years under her belt in the cataloging industry, I can confidently state that there are only two ways in which a new cataloger like Zappos will be successful in competing for holiday business via a catalog: #1 The cataloger MUST have pre-qualified consumers. This means the consumer must actually request the catalog (this means to ASK/ SEEK) the catalog. #2 The cataloger mails to its own internal database of shoppers.
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- What an incredible weekend we had! After receiving almost 1,000 written entries from teachers all over the country, we picked our winners. We flew teachers in from all over the country, had a beautiful awards ceremony followed by a lovely... (23:01 | 0 Trackbacks | 0 Comments)
- What an incredible weekend we had! After receiving almost 1,000 written entries from teachers all over the country, we picked our winners. We flow teachers in from all over the country, had a beautiful awards ceremony followed by a lovely... (22:40 | 0 Trackbacks | 0 Comments)
- Our public relations firm scored a big hit for Catalogs.com this week. We were featured in WomenEntreprenuer.com, and quite frankly, we are all thrilled with the results. I remember vividly the 55 minute in-depth phone interview with Eve Gumpel. One... (20:21 | 0 Trackbacks | 1 Comments)
- "How often have you heard, “Making small, minute changes can dramatically effect a company's Return On Investment (ROI)?” Heard it and done nothing. We're a perfect case in point. We've been on the web running a website for 13+ years... (11:32 | 0 Trackbacks | 0 Comments)
- We just got notice that our annual health insurance company has raised the premiums for Catalogs.com about 17%. I was told my insurance consultant that out of hundreds of companies he is representing, ONLY Catalogs.com has the same number of... (12:00 | 0 Trackbacks | 1 Comments)
- It’s no surprise to me that the Rockefeller Foundation’s recent poll shows that “women have become dominant in our society … women will soon constitute a MAJORITY OF THE WORKFORCE; they earn 57% of college degrees; and they make 75%... (13:14 | 0 Trackbacks | 0 Comments)
- Tools For Teaching Contest Closed. Catalogs.com's Tools for Teaching contest has officially ended and we are THRILLED with the results. Almost 1,000 teachers from small towns to big cities have entered.
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- Catalogs.com Tools for Teaching Contest Deadline Approaching. The clock is ticking as I type and the deadline for entering Catalogs.com's “Tools for Teaching Contest” is soon approaching. You only have 2 days to get those essays in for a chance to win up to $2,500 in school supplies for your classroom! What are you waiting for? (10:09 | 0 Trackbacks | 0 Comments)
- It was only recently (about 2 years ago) that I decided to ABSOLUTELY SPLURGE on a pair of Donald J. Pliner shoes which I bought. With the average cost around $300 - $400 per pair, I previously never considered wearing... (13:31 | 4 Trackbacks | 0 Comments)
- Tools for Teaching Contest Entries Pouring In. Catalogs.com staff is buzzing with excitement, as more than 450 teacher entries have already been submitted in our first week. It’s either because our contest "Tools for Teaching” is so cool and enticing, or it’s indicative of hard economic times and the tough realization that public schools are feeling the federal governments budgetary cuts.
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- Why our Women's Leadership Retreat Rocked. This past Sunday morning, I participated in something extraordinary. It was not a usual Sunday morning, where you might leisurely wake-up, enjoy the morning coffee and read the New York Times. Instead, I awoke at 7:00 am and quickly did last minute preparations to welcome 32 highly accomplished women. You see, I hosted at my own home a women’s division Board of Directors retreat, where we spent 7 hours fine tuning our executive skills, learning new ways of time management and organization, and exploring creative alternatives to raising money to help the needy.
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