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Living the comfortable life! Comfort is what
they’re all about. Since 1952 this family-owned business has been dedicated to offering their customers clothes that are well made, easy to wear, and easy to care for.^ From classic brands like Alfred Dunner®, Donnkenny®, Playtex®, Cuddl Duds®, Shadowline®, and Grasshoppers®, to their very own UltraSofts®—every product they sell is backed by the Eddie Smith 100% Cheerful Guarantee.

• Apparel – Discover an effortless collection of everyday women’s fashions, with an assortment of blouses, embellished tees, soft polos, lovely pointelle cardigans, figure-flattering pants, skirts, and charming casual dresses. Top to bottom—you’ll enjoy a wide selection of comfortable, stylish pieces in an array of colors, sizes, and fabrics.
• Loungewear – Get comfy. Enjoy the largest selection of loungewear and sleepwear anywhere—much of it being hard-to-find classics. From 100% Cotton pjs to discreet Shadowline® gowns – their selection is unmatched.
• Intimates & Hosiery – Because the proper undergarment can make you look and feel absolutely gorgeous, shop their collection of intimate apparel. They offer famous-brand bras, panties, slimming girdles, delicate shape wear, pretty camisoles, slips, hosiery, and socks.
• Footwear – From comfy Dearfoam® slippers to attractive slip ons and sporty Grasshoppers, they have an array of name-brand shoes that are guaranteed to support your every step.
• Health & Wellness – They’ve created a thoughtful assortment of products specifically designed for those with special health needs. Their experts at National offer proven performance, comfort and value in products that look great and are easy to wear.

“Our ladies want timeless essentials that help expand their wardrobe with true quality pieces. When we can’t find them, we design them ourselves because our customer’s needs come first. Being comfortable, classic, and stylish is what we’re all about at National.” – Lynda Smith Swann, President and Owner