About KitchenDirect.com

KitchenDirect.com was published by ImprovementsDirect, Inc. from Chico, California, throughout the late 2000s and early 2010s as an online destination for large appliances (LG, Frigidaire, Whirlpool), small appliances (KitchenAid stand mixers, Krups, Salton, Dyson), cookware and bakeware (Anolon, Circulon, Emile Henry, Mauviel, Frieling, Lenox), kitchen organizers, cutlery, and dinnerware. The brand was acquired into the Ferguson Enterprises / Build.com portfolio, and the kitchendirect.com domain now 301-redirects to build.com. No standalone KitchenDirect catalog is being printed or shipped today.

If you landed here looking for a free kitchen and appliance catalog by mail, the six alternatives below cover the same product territory — from $20,000 Sub-Zero refrigeration columns down to $30 Sur La Table baking sheets — and all are actively publishing 2026 catalogs.

Top Alternatives to the KitchenDirect Catalog

Sub-Zero Refrigeration & Wolf Cooking

Best for: Whole-kitchen luxury renovations where refrigeration and cooking are being specified together.
Sub-Zero and Wolf (same parent company) anchor the U.S. luxury built-in-appliance category. Sub-Zero's design guide walks through the Pro 48 / Pro 36 / Classic / Designer / Integrated series — the column-vs-side-by-side decisions, panel-ready integration, ice-and-water configurations. Wolf's matched cooking catalog covers dual-fuel ranges, induction cooktops, M Series wall ovens, steam-and-convection ovens, and ventilation. Together they're the U.S. equivalent of Gaggenau or Miele integrated kitchens. Both catalogs are designer-trade-grade documents, free by mail. Pair with the Sub-Zero Wine and Sub-Zero & Wolf Outdoor catalogs for outdoor kitchens.

Miele

Best for: German precision engineering across refrigeration, cooking, and dishwashing.
Miele's MasterCool refrigeration is the German answer to Sub-Zero — fully-integrated panel-ready columns and Bottom Mount designs. The matched Miele cooking pricebook covers their full induction, gas, and steam cooking range, and their G7000 dishwasher line is the reference quiet-and-efficient European dishwasher. Catalogs come as Miele's signature dense, technical documents — perfect for a designer or engineer's spec sheet, but readable for any serious renovator. Free by mail, all three catalogs.

Bosch Benchmark

Best for: Built-in appliances at a more accessible price point than Sub-Zero or Miele.
Bosch's Benchmark Series is the highest tier of their built-in lineup — wall ovens, induction cooktops, and their iconic 800-series-plus dishwashers. Build quality is genuinely premium and the aesthetic plays well in a panel-ready kitchen for substantially less than the Sub-Zero / Miele tier. The Benchmark Design Guide and Benchmark Lookbook are both available free by mail, alongside the Bosch Next Generation Dishwashers catalog for stand-alone replacements.

Williams Sonoma

Best for: Cookware, bakeware, cutlery, and small appliances at every level — gift and serious cook alike.
The Williams Sonoma catalog is the definitive U.S. mail-order cookware catalog, organized seasonally with deep coverage of Le Creuset enameled cast iron, All-Clad stainless cookware, Wüsthof and Shun cutlery, KitchenAid stand mixers, Vitamix blenders, Breville espresso machines, and their exclusive Williams Sonoma branded cookware lines. The catalog also covers bakeware (Nordic Ware bundts to USA Pan loaf), barware, table linens, and food (the holiday peppermint bark you remember). Free by mail, seasonal issues throughout the year.

Sur La Table

Best for: Serious home cooks who want professional-grade kitchen tools and cooking classes.
Sur La Table is the Williams Sonoma alternative for cooks who care about the gear at a more practical level — more focus on professional knives (Wüsthof, Global, Shun, Miyabi), more cookware specialty pieces (paella pans, Dutch ovens in every size, sheet pans in every alloy), and a deep cooking-class catalog. Their kitchen-essentials catalog covers the day-to-day. Free by mail or as a digital lookbook.

Crate & Barrel

Best for: Dinnerware, glassware, flatware, and small appliances for everyday and entertaining.
Crate & Barrel doesn't compete on premium cookware the way Williams Sonoma and Sur La Table do, but their dinnerware (the everyday Aspen pattern through their entertaining Bistro), glassware, flatware, and entertaining catalogs are unmatched at accessible price points. Strong industrial design throughout, particularly their small kitchen electrics (toasters, electric kettles, espresso machines from De'Longhi and Smeg) and bar tools. Free catalog by mail and online.

How to Request the Free Catalogs

Click any of the catalog links above to land on that brand's catalogs.com page. From there, the Get Catalog button submits a request — by mail to your U.S. street address, or via instant online access for the digital lookbook. There is no fee for any of these catalogs, and the brands ship them within a few weeks of your request.

You can also request multiple at once — most renovating kitchens benefit from comparing Sub-Zero, Miele, and Bosch side-by-side, with Williams Sonoma + Sur La Table on hand for the cookware and small-appliance side. Pair Crate & Barrel for the dinnerware and entertaining layer.

Why Print Catalogs Still Matter for Kitchen Renovations

A kitchen renovation is a multi-month, multi-vendor specification project. The print catalog (or its PDF equivalent) gives you the full technical spec on dimensions, BTU and amperage requirements, panel-ready specifications, available finishes, and warranty — in a form a designer or contractor can mark up. Web product pages excel at single-purchase decisions; the catalog is the right format for a project where dozens of decisions are interrelated. That's why the appliance and cookware brands above still invest heavily in their printed and digital catalogs.