catalogs logo
catalogs.com logo

Marketing catalogs through SEO

By Catalogs Editorial Staff

Using SEO is the best way to get your catalogs found online

Using SEO is the best way to get your catalogs found online

Marketing catalogs online opens up a whole new world of potential shoppers ? and buyers. But how to get all of those potential buyers to find your catalog?  

Part of the answer lies in three little letters: SEO (Search Engine Optimization.) Marketing catalogs through SEO means you can attract the right kinds of people for your product mix, without sending out hundreds of catalogs to people who are only looking.  Or worse, who will never even get past the first page.

What is Search Engine Optimization?

Before you continue reading about the Marketing catalogs through SEO there is a special announcement we would like to share with you. Catalogs.com has negotiated special medicare rates for our vibrant community of seniors. If you are over the age of 60, you can head over to our Seniors Health Section which is full of information about medicare. All you need is your zip code and a few minutes of your time to potentially save 100s of dollars on your medicare bills.

Get Free Catalogs When You Sign Up

Don't wait, sign up and get Free Shipping Offers, Discount Codes and lots of Savings Now!

SEO is the art and science of researching the words people use online to look for products similar to the ones you’re selling.  These words are then used to compose copy and create search tags and other code using those words so Google or other search engines will match up your page with those search words.

Another way to look at it is as a way to promote your catalog online to people who have come looking for your products, much as a traditional shopper would enter a store because of the window display. The prospective buyers window shop until they find you, and then come into the store to shop.  The search terms are your window display. Your website or virtual catalog is the store.

How are the right words found?

There are a variety of tools that compile actual searches from the most popular search engines.  They then count the number of web sites already using that term in their own pages. These two figures are used to create a measure of the search term’s value. Search terms that are a close match to your catalog’s content are then selected from the best rated terms.  These are the phrases that should be used in your copy.
~
Does marketing catalogs with SEO mean writing nonsense?

Somewhere along the line, novice online marketers got the idea that writing SEO copy meant nothing more than stringing together the search terms into something that resembled word salad rather than meaningful content. In reality, nothing could be further from the truth.

Well written SEO copy combines the best of marketing copy with the benefits of SEO terms.  These two elements help the retailer or wholesaler in effectively marketing catalogs, products or services to the online shopper.

Why marketing catalogs online makes sense

In traditional catalog marketing, there were several ways to get catalogs into customers’ hands. Catalog reply cards, direct mail response forms or prospecting with entire catalogs all had their value.  But with rising postage prices and increased resistance to what many people perceive as ?junk mail? has led many catalogers to look for a more effective way to reach potential customers.

Online catalog marketing means people who are actually searching for your products will find your catalog. That increases the chance that they will convert from a browser to a buyer.  It eliminates the need for random catalog shipments based on little more than geography or general demographics. And because marketing catalogs online is  less expensive than postage, your ROI will be higher.

Getting started in marketing catalogs online

  • Find an experienced SEO specialist to help set your catalog on the path to optimization.
  • SEO is part art, part science and part random-dart-throwing voodoo. But in the right hands, it works.  It can transform shoppers’ searches into solid results on Google and Yahoo search results pages. That means your catalog will be found by people ready to buy.
  • It’s not magic.  But when it comes to marketing catalogs online, it’s the very best way to bring eager shoppers to your virtual doorstep.
 

Popular Savings Offers

 

cc

Top Deals

See All

Recent Posts

Get Free Catalogs When You Sign Up

Don't wait, sign up and get Free Shipping Offers, Discount Codes and lots of Savings Now!

Categories

Saving Tools

Follow Us

Logo

Since 1996, Catalogs.com has been considered the web's catalog shopping authority. Our trends experts have carefully reviewed thousands of catalogs and online stores and have featured only the most respected, distinctive, and trusted ones. From popular favorites to new discoveries, you'll shop and save with exclusive coupon codes!

Invitations for applications for insurance on Catalogs.com are made through QuoteLab, LLC and transparent.ly. Submission of your information constitutes permission for an agent to contact you with additional information about the cost and coverage details of health and auto insurance plans. Descriptions are for informational purposes only and subject to change. Insurance plans may not be available in all states. For a complete description, please call to determine eligibility and to request a copy of the applicable policy. Catalogs.com is not affiliated with or endorsed by the United States government or the federal Medicare program. By using this site, you acknowledge that you have read and agree to the Terms of Service and Privacy Policy.