What is standard business card size?

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Don't get caught without business cards in your pocket
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Creative exceptions aside, you should know what is standard business card size

Leaving the office without a business card is comparable to leaving the house without pants on.

Make sure that your employees and employees have a business card that represents your business in a professional manner. Employees should be encouraged to carry business cards in their pocket, briefcase or purse and take them with wherever they go, even if it’s a social function.

You never know when anyone from your company might cross paths with someone who could use your company's services. Networking often occurs during parties and other non-work gatherings so be prepared and don’t miss out on an opportunity to market your business.

Freelancers should have the same marketing savvy as a business. Personal business cards should be always at the ready.

Business card dimensions

The standard business card size is 3.5 X 2 inches.

However, there are numerous business card options available nowadays including double sided business cards that allow information to be displayed on both sides of the card. This gives you twice as much room to impart pertinent contact information, including your name, your company, its location, your phone number (office and cell and home number if you desire), your email address and your website address if you have a site.

Another option is the folded business card, which is also referred to as a tent card. This type of card doubles the amount of space you have to “sell” your business or services because there are four panels, which can be written on in contrast to two in a standard non-folded business card. Business owners can print on both sides if they choose.

The folded business card comes in varying sizes include 3.5 X 4 inches flat, which is folded to 3.5 X 2 inches or 3.5 X 3.75 inches, offset folded to 3.5 X 2 inches. A vertically folded business card is 7 X 2 inches and then vertically folded to the size of 2 X 3.5 inches.

Freelancers, as well as people who work in a field that depends upon referrals, like real estate, should get in the habit of passing out personal business cards to the parents of children’s friends,  kids’ teachers and coaches so that it is easy for these individuals to contact you if they need to.

You can design your card to your own specifications. It can be clever, cute and whimsical, or however, you want it to look. A personal business card doesn’t have to be as serious as a card that is strictly used for business purposes.

It is important to consider the size of your business card, however, and not stray too far from the standard dimensions. Cards that are oversize are difficult for the recipient to carry - they might not fit in a wallet easily. Business cards that are small or odd shapes are easy to lose and don't slide easily into the pocket in a planner cover or briefcase.

Do not underestimate the value of business cards, which are essential marketing tools.

If you are a business owner or have a specialty—let’s say you are a master seamstress and can sew and design just about anything—come up with a slogan that is catchy and memorable and relates to your business and put it on your card. Make sure that the text is legible. Don’t use some kind of funky font that is hard to read. That defeats the purpose. Your card can be simple and elegant yet provide all the pertinent information.

Your card should be printed on quality card stock so that it doesn’t look cheap, and so it will endure the test of time. Business cards are sometimes tossed into drawers, shoved down into pockets so they should be made of durable paper. Choose bright colors because they are more noticeable, and this will distinguish your business card from those that are dull and boring. You want your card to stand out.

Make sure that you are clearly conveying the message that you want to put in your marketing materials.

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