What is URL tracking?

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The Uniform Resource Locator is vital to your online business
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URL tracking will help promote your website and your business

URL stands for uniform resource locator. A tracking URL is very important for a lot of reasons. By discovering and analyzing the results from your websites tracking urls, you can keep track of the hits on your website and where those hits originated.

URL tracking enables you to know where the visitors to your site are coming from, which allows you to cultivate the results that you want by catering to this audience and adjusting and tweaking both your website and the external sites where you are places links and ads back to your site so that you are targeting the right market. This is how you learn if your ads and links are producing traffic for your website.

You may discover that you have not been utilizing the Internet optimally. If the results from your link url analysis are not what you expected, you might be able to get more visitors to your website  -- and make a whole lot more money -- which is certainly a promising discovery.

The process of creating and analyzing tracking urls is vital when it comes to search engine optimization (SEO) studies. Additionally, urls are crucial when a company is doing very basic marketing research.

A lot can be determined by tracking urls, which can be beneficial to the growth of a company. Things that can be learned include how to better promote your site and what marketing decisions should or should not be made.

If you want to place an ad in a specific place for a product that you are selling on your website you must first come up with a unique code for that particular campaign. For example, if you want your ad to appear on a particular website. You are selling shoes. The code could be SHOES. You then inform the ad tracking program that you are using to provide you with the tracking url for with the addition of your campaign code.

The system gives you a new url, which is a tracking url, and you put this is on the url you use when you place your ad. When someone clicks on the ad, they will go directly to your site and the tracking system registers where the click came.

To generate reports and view longterm data, you will need to set up url tracking on a site such as Google Analytics URL Builder. At the Google Analytics site, you enter the url that you want to add tracking parameters to. Include a campaign source, which is a high level parameter and shows the source where your visit came from. You may want to use Google, or Bing when filling in this section. Be careful about capitalization because this medium is case sensitive. If you capitalize for one link and do not do it for the second link you are going to end up with two separate sources in Analytics.

There is a section called campaign medium, which is also case sensitive. This section defines the kind of marketing medium you are utilizing such as email or CPC (costs per click). CPC is the amount of money paid by an advertiser to search engines and publishers for a single click on their advertisement, which then directs the visitor to the website of the advertiser.

Analytics always employs CPC to identify the ad words pay per click. Consequently, when you use CPC it defines any pay for click method. Using campaign term is not mandatory but it comes in handy when and if you want to pursue your campaigns down to a keyword level.

Another parameter that is optional is campaign content, which helps you discriminate between ads. The campaign content parameter allows you to see which picture on your site is clicked on the most often. You need a campaign name, which identifies your email, newsletter or campaign and this must be descriptive.

Sound confusing? Go to the Google site and see for yourself how you can set up URL tracking. This site will lead even the most technological challenged through the process. There is light at the other end of the tunnel. Go for it!

Brick Marketing: What is a tracking url?
Video: How to add tracking to your URLS

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