How to build name recognition
Figure out how to build name recognition and market your business or service
Have you ever wanted to become a household name, for all the right reasons?
Believe it or not, itís not that hard to do, as long as you get your name out there. Building name recognition is a concept that businesses and politicians find essential in becoming prosperous and achieving their goals. And when you know how to make your name known, youíre sure to be successful in whatever youíre trying to achieve.
Name recognition is all about having folks recognize your name or brand. This concept is pretty hard to understand for those who are content with not having the world know who they are, but for people who want to make a business off of the help of others, name recognition is quite critical. If you think about it, a politician would never become elected into office unless the world, or targeted area, knew his name.
The same concept applies to the business world. From your local arts and crafts store to the restaurant down the street, success depends on popularity, and one way to build that popularity is through name recognition.
Name recognition begins with finding your target audience. If you advertise yourself or business to the wrong area, which in turn means the wrong demographic, youíre basically wasting your time.
Promoting your cycling shop to an audience that isn't known for spending time outside or enjoying sports and fitness likely wonít generate high results. However, advertising in a magazine that caters to the cycling world is the perfect atmosphere in which to advertise your business and name.
Name recognition is often built by advertising, or essentially, plastering your name where you can. This is why politicians often have signs on store windows and in front yards; because you canít help but notice them. And youíll likely remember the name the more often you see it, which is why they like to put the signs wherever they can. Voters who know nothing about candidates often vote for names they recognize, which is why politicians spend gobs of money on building name recognition.
Another way to build name recognition is through mail. Whether you use snail mail or email, putting your name in front of your potential client is the best way to get yourself noticed. And if you donít want to spend money on stamps, walk through your targeted neighborhoods and leave fliers on door handles.
And donít forget the power of social media. Creating your own social media page or posting information about you or your business on other peopleís pages gets your name out there, and helps to build recognition. Since social media is so accessible to a wide range of people, building name recognition with this process is often easy and effective.
Building name recognition can take some time and effort, but the results are typically worth the work you put into it.
Killer Campaigning: Building Name Recognition Ė Political Campaign Candidates
Fast Company: Achieving Name Recognition Ė Why Audience Makes All The Difference