Baby's First Easter Long Johns from Personal Creations

Fort Lauderdale, FL (March 9, 2010) - Raise an Easter lily banner to herald the holiday. Get little ones out of the house with a ladybug-shaped tent. Fill your bedrooms with fresh flower loaded linens. Capture a swarm of chocolate Passover frogs. Celebrate a Springtime bride-to-be with designer wedding invitations.

In what has become a farewell-to-winter tradition, the Catalogs.com staff vied to select the top twelve spring gifts from thousands of products offered by the more than 650 merchants featured at Catalogs.com. The winning ideas are featured in the 2010 Spring Gift Guide, which is bursting with lively Spring and holiday gift ideas. The Gift Guide also highlights some of the most exciting savings offers from Catalogs.com merchants, with free shipping and fresh discounts.

“It’s always fun to collect suggestions for the Spring Gift Guide,” says Leslie Linevsky. “With so many catalogs and cool new inventory, a great way to find unusual items is to encourage everyone here to share what they’ve found at our merchants’ sites. We are in the catalog business, so we all love online shopping. It takes very little prodding to have everyone search for something special that is different enough to make it to the top of the Spring gift list.”

Shoppers who love browsing online catalogs will appreciate the fresh perspective of the Spring Gift Guide. The items featured are from a variety of retailers, of all sizes, from The Company Store to a small specialty store, Into the Wind that sells breathtaking kites, perfect for capturing blustery March winds.

“The 2010 Spring Gift Guide is meant to be a starting point for exploring the incredible variety of merchandise offered by the merchants on Catalogs.com. Thousands of people come to Catalogs.com to find their favorite catalogs and make great discoveries. There is certainly something to brighten everyone’s spring,” says Linevsky.

About Catalogs.com

Catalogs.com is the Internet’s trusted authority on catalog shopping.  For over 13 years, shoppers have universally recognized Catalogs.com as a premier shopping service, attracting more than 950,000 unique visitors each month.  With 36 unique categories, the comprehensive website allows consumers to preview hundreds of catalogs and provides the opportunity to opt-in to receive a specific catalog, shop major and specialty retail websites and find great savings offers from hundreds of merchants.

Media Contact:

Anne Rose

Director, Public Relations and Social Media

954.659.9005

AnneR@Catalogs.com

Catalogs.com starts the first quarter of 2010 with an extremely strong lineup of new catalogs and Web shopping destinations, including The Company Store, Fingerhut, and Potpourri. Catalog retailers recognize the online retail expertise of Catalogs.com as invaluable for business growth.

“In 2009, Catalogs.com experienced a remarkable 20% increase in inbound targeted Web site traffic from the previous year. More targeted traffic translates directly to more action for our retailers,” says Co-Founder Leslie Linevsky.

Fort Lauderdale, FL (PRWEB) February 5, 2010 — Two catalog retailers founded early in the last century have signed Internet Promotion Agreements with Catalogs.com. The Company Store and Fingerhut began Catalogs.com marketing campaigns in January. These well-established catalog retailers recognize the online retail expertise of Catalogs.com as critical to business growth in a challenging economy.

Potpourri signs merchant agreement with Catalogs.com

Fingerhut has a venerable position as a leader in direct marketing with millions of loyal shoppers since 1948. The Company Store has crafted natural cotton linens and European down bedding since 1911. With The Company Store, Company Kids, Undergear, Silhouettes and Silhouettes Shoes, the Hanover Company brings its family of catalogs and a strong sense of tradition to Catalogs.com.

“In 2009, Catalogs.com experienced a remarkable 20% increase in inbound targeted Web site traffic from the previous year. More targeted traffic translates directly to more action for our retailers, with increased numbers of print and online catalog shoppers. Expanding potential markets through Catalogs.com is a smart business decision for our merchants,” says Catalogs.com Co-Founder Leslie Linevsky.

Catalogs.com’s 925,000 unique monthly visitors will find a varied product mix on the Catalogs.com Web site. In addition to Fingerhut and the Hanover Company stores, a variety of other catalog retailers have signed new marketing agreements with Catalogs.com, including:

“Catalogs.com is starting the first quarter of 2010 with an extremely strong lineup of new catalogs and Web shopping destinations. All of our new catalog retailers are hugely popular online destinations. Among them, Potpourri offers a well-respected gift line, and Undergear and Silhouettes have instant name recognition among shoppers.” Linevsky adds. “These catalogs, with their diverse product mix and depth of retail expertise, add greatly to the shopping experience for the Catalogs.com audience.”

The Company Store, Company Kids, and Undergear are strategically positioned to benefit from Catalogs.com’s expertise in qualified lead generation. Among the new Internet Promotion Agreements for 2010, Earthsake, Overton’s, Gander Mountain and Consumers Marine are also focused on qualified lead generation. Earthsake is a new name among the dozen catalogs featured in the Green and Organic category at Catalogs.com, showcasing ecologically friendly products. For outdoor enthusiasts, Overton’s, Gander Mountain, and Consumers Marine add breadth to a popular catalog and online shopping search.

Vistaprint, which provides print and Web solutions for business, also joins Catalogs.com this year. Retailers like VistaPrint specializing in Business-to-Business sales, are a market which has grown rapidly at Catalogs.com in the past year.

About Catalogs.com
Catalogs.com is the Internet’s trusted authority on catalog shopping. For over 13 years, shoppers have universally recognized Catalogs.com as a premier shopping service, attracting more than 950,000 unique visitors each month. With 36 unique categories, the comprehensive Web site allows consumers to preview hundreds of catalogs and provides the opportunity to opt-in to receive a specific catalog, shop major and specialty retail Web sites and find great savings offers from hundreds of merchants.

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Catalogs.com and Nasco announced the Grand Prize winner, second place winner and three finalists of the national “Tools for Teaching” contest. The Grand Prize winner received $2,500 worth of school supplies, the second place winner received $1,500 and each of the three finalists received $500 worth of school supplies:

GRAND PRIZE: Christine Rivan, Thomas Jefferson Elementary, Peoria, Ill.

SECOND PLACE: Kathryn Quigley, Dillard High School, Ft. Lauderdale, Fla.

FINALIST: Bhavna Rawal, Northbrook High School, Houston, Texas

FINALIST: Kekai Bryant-Williams, George Washington Preparatory High School,

South Los Angeles, Calif.

FINALIST: Geri Ellner Krim, Brooklyn Collegiate, Brooklyn, N.Y.

You can read their compelling essays here

Catalogs.com recently collaborated with WebShare, a Google authorized consultant, to design and run a series of performance analyses aimed at streamlining and improving the website. Using Google Website Optimizer and Google Analytics, the study showed how relatively small changes could dramatically improve performance and even lead to an increase in revenue and catalog orders.

During this test, while Website Optimizer as a standalone tool was able to show that overall conversions had increased by 6.8%, the integration with Google Analytics showed much more granular and relevant improvements:

* Specifically, catalog orders rose by almost 11%
* Total revenue from all conversion types was up 7.4%

“It’s great to know that the changes we tested gave us an increase in our overall conversions, but all of our different conversion actions are not equal in terms of the revenue they bring in,” explains Matt Craine of Catalogs.com. “It’s possible that the increase in overall conversion rate could actually lose us money because it was due to a design enticing visitors toward a low value conversion at the expense of our higher value actions.”

Read the study here

Catalogs.com and eNasco.com Offer Extra Credit to Teachers with ‘Tools for Teaching’ Contest
 

FORT LAUDERDALE, Fla., Aug. 19 /PRNewswire/ — As the school year begins and teachers struggle to find adequate resources for purchasing school supplies to get them through the year, Catalogs.com, the Internet’s foremost authority on shopping and saving from a world of print catalogs and catalog websites and Nasco (www.eNasco.com), a leading provider of school supplies, art materials and educational and teacher resources, have teamed up to launch the 2009 “Tools for Teaching” contest.
Entries may be submitted on the Catalogs.com website from Tuesday, September 1 through Wednesday, September 30 by public elementary, middle and high school teachers in the United States. In 400 words or less, teachers must answer the question: “Why does your class deserve to win a gift certificate from eNasco.com and how will you put the school supplies to good use?”
Five winners will be selected and receive eNasco.com gift certificates to be redeemed for school supplies. The grand prize winner will receive $2,500; $1,500 will be awarded for second place and three runners-up will receive $500 each. Entries will be judged by representatives of Catalogs.com on persuasiveness, creativity, clarity and demonstration of need. Winners will be notified by October 30.
“As a mother of three, I understand the financial hardships many schools are facing this fall and I’m glad we can provide much-needed relief for purchasing school supplies,” said Catalogs.com co-founder Leslie Linevsky. “We also hope this contest inspires other small and mid-sized businesses to do what they can to support public education.”
To enter Catalogs.com’s “Tools for Teaching” contest or for more information, visit www.catalogs.com/teachers. Additional rules and regulations apply.
About Catalogs.com

Catalogs.com (http://www.catalogs.com/) is the Internet’s trusted authority on catalog shopping. For over 13 years, Catalogs.com has been universally recognized by shoppers as a premier shopping service, attracting more than 750,000 unique visitors each month. With 36 unique categories, the comprehensive website allows consumers to preview hundreds of catalogs and provides the opportunity to opt-in to receive a specific catalog, shop major and specialty retail websites and find great savings offers from hundreds of merchants. Read more at http://www.catalogs.com/pressroom/.

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