Niche Marketing Strategies Fit all Sizes of e-Retailers


Leslie Linevksy co-founder of Catalogs.com

Catalogs.com marketing consultants have observed significant growth in the number of niche marketers – and their profitability – over the past fifteen years. The strategies that niche marketers use to market their specialty website or catalog can increase their return on investment, or ROI, greatly. Leslie Linevsky, co-founder of Catalogs.com, says that these strategies can benefit all e-retailers, regardless of size.

Large e-retailers can think like niche marketers, choosing the optimal advertising venues, refining and perfecting SEO techniques, refining their website organization and dominating a market segment with a well-targeted product selection to boost their own ROI.

Read the full article on PRWeb.

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New Version of Popular Catalog App Released for the Holiday Shopping Season


Harry & David catalog on Catalogs.com for iPad

Catalogs.com released version 2.1 of its popular digital catalog app just ahead of the 2011 holiday shopping season. The app, Catalogs.com for iPad, was originally release in October 2011 for Apple’s iPad. The app is also available in a desktop version, for viewing on a laptop or desktop computer, at www.shop.catalogs.com.

The new Catalogs.com for iPad features more than a hundred stores, wishlists, enhanced graphics and useability features tailored to the touch-screen functionality of the world’s most popular tablet computer.

The Catalogs.com for iPad app was listed in the top 5 holiday shopping apps by PadGadget.

Read the press release here.

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Catalogs.com Watches Back-to-School Marketing Trends


back to school shopping online

back to school marketing online shoppers

The back-to-school shopping season, which runs from July to September, is traditionally a forecaster of consumer confidence and holiday spending.

This year, says Leslie Linevsky, co founder of Catalogs.com, e-retailers are implementing various marketing tactics – from free shipping offers to loyal customer discounts – in the effort to motivate cautious consumers. “If you have children, you can’t avoid back-to-school expenses. Parents will have to shop, but they don’t have to pay premium prices, and they know that. Comparison shopping, delaying purchases and cutting back are all viable back-to-school cost cutting strategies in this tough economy.”

Read the full press release: Online Stores Marketing Strategies Target Back to School Shopping.

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Catalogs.com Delivers Targeted Traffic and Lead Generation


Over 750 e-retailers find superior lead generation and targeted traffic through Catalogs.com, which is a primary factor in the new agreement recently entered into by major online stores including Aeropostale, Perfumania, Gaiam and Cambria Cove.

Catalogs.com, which is the internet’s premier shopping portal, has recently exceeded one million monthly visitors.

“Shoppers know what they are looking for, but not all the places to find it,” says co-owner Leslie Linevsky. “Catalogs.com is like a super-matchmaker, connecting online shoppers with the major – as well as the specialty – catalogs they need.”

Read the full story here.

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Online Catalog Shopping is Green and Simple


Catalogs.com increases online shopping options for consumers committed to “going green.” By visiting http://shop.catalogs.com on the desktop, iPad and other devices, online catalogs are an eco-friendly way to find a great selection of merchandise and save money, too.

Read the press release here.

This press release was picked up by:

Jennifer Wielgus in the “Going Green” blog at PhillyBurbs.com

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Chicago Tribune: Bumps along road to success


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Six Tips for Online Holiday Shopping from Internet Retail Experts at Catalogs.com


Catalogs.com staff are experts in online retail, and all of them are online shoppers, too.

To de-stress the shopping days between Black Friday and Cyber Monday, six e-retail experts share their tips for savvy online shopping:

Tip #1: Safeguard your personal information

Look for a “VeriSign Trusted” checkmark, the McAfee shield, “https” in the URL of the shopping cart page, and an unbroken key or closed padlock at the bottom of the computer screen.

Read the full press release at PRWeb and find more online holiday shopping tips.

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Free App Catalogs.com for iPad Gets Apple Approval for iTunes Store


Fort Lauderdale, FL (October 18, 2010) — Catalogs.com for iPad, an application designed for iPad users to browse, flip and shop many catalogs all in one place, was released at the Apple iTunes store on Saturday, October 16th.

Catalogs.com developed the app as a solution for retailers who recognize the value of putting their products at the fingertips of iPad shoppers, and as an entertaining, touchable shopping experience for catalog lovers on the iPad.

Read the full story here.

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Southern Fulfillment Services Grows Its Online Retail Partnership with Catalogs.com


Fort Lauderdale, FL (October 10, 2010) – Southern Fulfillment Services places its five brands with lead generation expert Catalogs.com. The five brands, Hale Groves, Pittman & Davis, Citrus Country Groves, Eilenberger Bakery and Gift Baskets Remembered, are in the Gourmet Gifts & Food category on the Catalogs.com website.

Find the full story at PRWeb.

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Catalogs.com and DHL Global Mail Raise Mail Order Response Rates


Fort Lauderdale, FL (September 19, 2010) – Partnering with DHL Global Mail makes it possible for Catalogs.com to increase conversion rates and revenue for mail order catalog companies.

“DHL helped us find a mailing solution that responds quickly to enthusiastic consumers and increases conversion rates for catalog merchants,” says Catalogs.com co-founder Leslie Linevsky.

Read the full story at the DHL Press Room.

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