The question shows up most often from parents and coaches: "I have been ordering team gear from Eastbay for twenty years. The catalog stopped coming and the website is gone — what happened?" The short answer, confirmed by the parent company, is that Eastbay shut down on January 13, 2023, and customers were directed to shop at Champs Sports going forward. The longer story — and where the Eastbay shopper can find equivalent gear now — is below.
A short history
Eastbay built its identity around accessibility. The catalog mailed thick, sat under the gym bag in the back of the car, and put performance basketball shoes, running gear, cleats, team uniforms, and athletic apparel in front of customers who could not always get to a specialty sporting-goods store. For high school athletes, AAU coaches, and weekend runners, the Eastbay book was a default — the place where you could find the exact shoe your favorite player wore, in your size, with consistent pricing.
Eastbay was acquired by Foot Locker in 1997 and operated as a sister brand to Champs Sports, Foot Locker, Kids Foot Locker, and other names inside the Foot Locker portfolio. The catalog continued to mail through the 2000s and into the 2010s, gradually slimming as more shopping moved online. The website lived on at eastbay.com for a longer stretch than the print book.
What changed
On January 13, 2023, Foot Locker officially shut down the Eastbay brand. The website was retired and customers were directed to shop at champssports.com going forward. The shutdown was part of a broader Foot Locker portfolio rationalization — consolidating the company's athletic-footwear customers under a smaller number of stronger brand names rather than running parallel sister catalogs that competed against each other for the same audience.
Eastbay's team-sales and uniforms business was transitioned into the BSN Sports team-dealer platform (also part of the Foot Locker family at the time), so coaches who had ordered from Eastbay's team division were pointed to a different ordering process under a different name. The Eastbay name itself, however, is not in active retail circulation as of mid-2026.
Where the Eastbay shopper goes now
The good news is that the gear hasn't gone anywhere — it has just moved to other catalogs and other sites under different brand names. For the Eastbay customer who wanted a thick print catalog of athletic shoes and apparel, a few directions:
- Sports and Recreation Catalogs — the broader Catalogs.com index of free sports and outdoor catalogs still mailing print issues. Several brands still cover the gear-and-team-equipment side of the Eastbay book.
- Champs Sports (champssports.com) — Foot Locker's officially-designated successor for retail Eastbay customers. Same parent, same buying power, much of the same merchandise on the running and basketball side.
- BSN Sports (bsnsports.com) — for the team-uniforms and bulk-team-orders side of the old Eastbay business. Coaches and athletic directors who used Eastbay's team division were transitioned here.
- Overton's — for the Eastbay customer who valued the wide-assortment side of the book (active gear, outdoor recreation, accessories), Overton's covers a similar wide assortment and still mails free.
About the website
The eastbay.com URL was retired in January 2023 and now redirects (or did at various points) to Champs Sports' homepage. If you have a returning-customer question — old order status, a return inside the warranty window — Foot Locker's customer service has historically handled the Eastbay legacy questions.
If you came here looking for a specific Eastbay product — a basketball shoe in a particular size, a team uniform you ordered for a season, a running spec sheet from a past issue — the original ordering paths are not coming back. The closest substitute for the role Eastbay played for athletes and coaches is the combination of Champs Sports (retail) and BSN Sports (team), depending on which side of the Eastbay book you used to flip through.
It is worth saying out loud what loyal Eastbay customers already know: the catalog filled a real role for a generation of high school and college athletes who could not always get to a sporting-goods store. The retail consolidation it disappeared into may make sense from a corporate standpoint, but the mailbox arrival of a thick Eastbay book the week before basketball tryouts is not coming back. The catalogs above will not replace that exactly. They will at least keep the right shoes in front of the right runners.