Bedford Fair was for decades the kind of catalog a customer came back to without thinking about it. Career separates in real fit. Cardigans, twin sets, slacks that did not need tailoring. A predictable cover and a predictable size chart. Every few months a reader writes in: "I cannot find Bedford Fair anywhere — is the catalog gone?" The honest answer, as of June 2026, is yes, the print Bedford Fair catalog is no longer in active circulation in the United States.
Below is the short version of what happened, and where the Bedford Fair customer can turn now.
A short history
Bedford Fair grew up in the great American mid-market women's catalog tradition — polished classics for women who wanted clothes that fit their lives and their bodies, sold at value-friendly price points and mailed on a steady seasonal cadence. The cover stayed faithful to a recognizable customer for a long time, and the seasonal merchandising had a comforting predictability that loyal Bedford Fair readers prized: you knew exactly when the holiday spread was coming, and the size you wore in spring would still be the size you wore in fall.
The brand changed hands several times, eventually landing inside Bluestem Brands — the same Eden Prairie, Minnesota-based holding company that ran a small portfolio of value-oriented catalog brands: Fingerhut, Country Door, Ginny's, Seventh Avenue, Newport News, K. Jordan, Haband, Draper's & Damon's, Appleseed's, and several others.
What changed
Bedford Fair was caught in the same broad current that thinned the rest of the mid-market women's catalog industry in the late 2010s and early 2020s — rising paper and postage costs, a steady migration of older shoppers from print to web, and the gradual consolidation that absorbed long-running family-owned catalogs into larger holding companies. The print Bedford Fair catalog became infrequent, then stopped.
Bluestem itself filed Chapter 11 in 2020, reorganized, and continued to operate the brand portfolio for several years. In late 2025 the company began its final wind-down — Eden Prairie headquarters closed in mid-November 2025, alongside the St. Cloud distribution facility. The associated brands that had still been quietly mailing went quiet then. As of mid-2026, Bedford Fair does not have a current print catalog in active circulation.
Where the Bedford Fair shopper goes now
The good news is that the audience Bedford Fair served — a woman who wants clothes that fit her actual body and her actual life — has not disappeared. A handful of catalogs still mail print issues with the same sensibility.
- Appleseed's — the closest spirit-of-Bedford-Fair catalog still actively mailing. Same demographic, same emphasis on polished classics, blouses, coordinates that work for both career and weekend wear. Print catalog still ships free.
- Coldwater Creek — slightly more textured and casual than Bedford Fair was, but the body of the catalog reads familiar: knits, easy bottoms, layering pieces for the cooler months.
- Haband — value-priced classic separates and pull-on pants for the Bedford Fair shopper who valued the accessible price point above all.
- Lillian Vernon — for the personalized and seasonal-touches side of the Bedford Fair book; monogrammed pieces, seasonal accessories, and holiday gifts.
About the website
A Bedford Fair branded URL has resolved off and on under various corporate owners. Because that situation has been in flux, we are reluctant to point readers at a specific URL that may move again next quarter. If the brand returns in a stable, current form, we will update this page.
If you came here looking for a specific past Bedford Fair mailer — the spring book, the holiday catalog, the petite-sizes edition — those particular catalogs are not back in circulation. What we can do is make sure you receive the closest equivalent that is still publishing. Pick any of the alternatives above from the free women's clothing catalogs index and the print copy will arrive within roughly a week.
The Bedford Fair rhythm — the predictable seasonal book, the cover styling that always knew its audience, the size chart you trusted — is genuinely gone for that name. But the books that still keep that rhythm are worth knowing about, and the four listed above will pick up where Bedford Fair left off.