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America’s Favorite Jeans, featuring the best jeans for men and women, apparel, shoes and accessories that symbolize All-American style.^

  • Jeans – Everyone deserves a perfect pair of jeans. Always a staple in style, Lucky Brand believes that jeans are more than just blue denim, button flys, zippers and rivets. Jeans are a reflection of your personality. Express yourself with the best jeans for men and women that are designed to fit every curve and every angle, featuring super soft, super stretch styles, hard to find lengths and the perfectly weathered lived-in looks that all guys and girls desire.
  • Women – Find the best jeans for women who are always on the lookout for the best fit. Choose from slim, straight, curvy, easy or relaxed fits in low or mid rises. Snap up your favorite pair of skinny jeans, flares, boot cut or tomboy jean styles in your choice of light, medium, dark, or black rinses. Besides the best designer jeans, trademarked by the two four-leaf clovers, and lucky me/lucky you stitched onto the inside and outside of the fly, you’ll also find contemporary women’s tops, tees, knits and tanks, dresses and skirts, sweaters, thermals and hoodies, pants and leggings, active wear, and flatteringly feminine intimates to wear underneath it all.
  • Men – From Relaxed Fit to Classic Straight, Heritage Slim to Original Boot, you’ll find the best jeans for men available in a sharp and/or rugged range of rinses, styles, lengths and fits. Pair your go-to jeans with All-American western shirts, graphic tees, henleys and hoodies that offer the same comfort as your favorite pair of perfectly worn-in jeans. Find cold-weather thermals and jackets, active wear, boxers, beanies and baseball caps to complete the Lucky look.
  • Shoes. Bags & Accessories – Be the epitome of bohemian cool with flats, must-have wedges, convertible totes, crossbody bags, satchels and hobos that will go with anything and everything in your closet. From artisan inspired jewelry for her to vintage style leather belts for him, you’ll find the ideal items to accessorize your denim with breezy scarves, floppy hats, chic sunglasses, key fobs and more Lucky trinkets and treasures that will vamp up your favorite pair of Lucky Brand jeans.

Lucky Brand has served as a pioneer in the denim industry for over 20 years, outfitting blue jean enthusiasts with the best jeans for men and women who are all about form-flattering fits. Experience the rich heritage and all-American spirit of denim with the best designer jeans crafted from premium fabrics; designed to maintain their individual character, so that you can maintain yours.

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