Where to find internet marketing information
Internet marketing information is easy to find if you know where to lookWith the prevalence of the Web in our modern lives, running an online business is a common way to make a living. But if nobody can find you or understand why they should purchase what you offer, your business won’t succeed. When you use these tools to find Internet marketing information from experts, you will be equipped with the knowledge and resources to help you move forward and generate more business.
Books abound on the topic of Internet marketing. While it’s a treat to stroll through an actual bookstore, you may want to shop online on Amazon.com or Barns and Noble's website so you can read reviews from other marketers.
If you don't think you have time to read, listen to audiobooks on business topics while you go to work or run errands.
With technology and online trends changing so quickly, make sure you purchase a book with a publish date within the last year or two. If you order something older, it may still have similar key concepts, but the small details or trends may be outdated by the time you get your hands on it. Stay competitive by reading the most current publications.
Websites and blogs
There’s no shortage of marketing information online. An excellent resource is eMarketer.com, MarketingLand.com, MarketingProfs.com, and WebProNews.com.
Google has a new section of the site, Learn with Google, that covers the basics on online marketing through videos. One of the major Internet marketing trends over the last few years is the rise of content marketing. A top website for becoming well-versed in this concept is CopyBlogger.com.
Joining groups on LinkedIn.com is an ideal way to connect with marketing experts and learn from the best. Look under the Groups tab and click “Groups directory.” Enter keywords, such as “Internet marketing,” and you will see a plethora of groups to join. Some require approval from a moderator, but it’s usually just a precaution to avoid spam. In addition to watching conversations between members and seeing interesting information and articles they post, you can post questions that other members can answer.
People are generally very happy to interact and bounce ideas off of each other. It’s also a prime way to network and share information about your business with industry insiders.
While Twitter can be hard to keep up with at times, it’s an ideal place to learn from thought leaders, keep up with trends and tech news, and interact with like-minded marketers.
Popular Web marketing experts on Twitter that you may want to follow include Liz Strauss (@lizstrauss), Christopher Penn (@ChrisPenn), Amber Mac (@ambermac), Ian Lurie (@portentint) and Aaron Strout (@AaronStrout). There are also many marketing publications, organizations, and companies that have helpful Twitter feeds such as @MarketingLand @marketing_power.
A valuable way to learn more about marketing is to immerse yourself in a conference or seminar. Between sitting through presentations from experts, networking with others, and talking to vendors, you will come away with a wealth of knowledge and motivation. Great ones to look into include Search Marketing Expo Conference Series, Online Marketing Summit, and Internet Marketing Conference.
You may also want to see if your town offers any local seminars on marketing. If there are any local marketing affiliations or organizations in your area, you may also want to sign up and attend some of their events to further develop your marketing know-how and continue networking.
Using a combination of these tools will equip you with the knowledge and insight to become an Internet marketing pro.