Ways to Bring in Business
Written by: Catalogs.com Editorial Staff
January 22, 2015
Filed Under Advertising
by Catalogs.com Info Guru Oliver Vandervoort
Whether you are starting a business or just trying to revive one that has been around for a while, there are a number of different things you can do in order to bring in more customers.
The key to these steps working is that you need to undertake more than one of them. In fact, if you want to have the best rates of success possible, it would actually help to use all or at least most of the top 10 ways to bring in business that are on this list.
10. Radio Advertising
While some might think that the radio is no longer the best way to get people into your business, there is still something to gain from hitting this medium. Satellite radio might actually be working to bring radio advertising back in a big way. This allows you to reach as many customers as possible.
9. Billboard Advertising
This is another way to reach a broad number of customers without spending a great deal of money and working all that hard. Billboards are also a kind of advertising that have been around for quite some time.
8. Social Media
While radio advertising and billboards are a form of advertising that have been around for quite a while, social media is new and could possibly be bigger than either of the first two on this list. Facebook, Twitter, Google Plus and the rest can all play a part when it comes to getting people to hear about your business and then actually coming into your location.
7. Word of Mouth
Word of mouth is helpful when trying to get your store well known. This approach can actually help get news about your business out to more people when teamed up with radio, billboard and social media advertising. Some think of word of mouth as the “offline” version of social media since it’s been around far longer than the Internet.
6. Payment Types
Advertising is all well and good but you’re going to actually need something to advertise. You are also going to want to have some things that help your business stand out from the crowd. Offering different kinds of payment is one way to go about getting this done. Almost everyone accepts credit cards and checks but there are not all that many companies that accept Bitcoin or Paypal. Find a way to accept these as payments and you can get a very interesting group of customers coming into your business.
5. Quality Merchandise
It might seem like a no-brainer but if you are running a retail clothing store, having quality merchandise is one sure fire way to make sure people come into your store. There are a number of ways you can offer the top merchandise without having a ton of cost overlay. Going the wholesale route is just one of the ways you can get merchandise.
In the business world, there are few things that will help you get customers in better than if you have been able to get a location that draws people in. This can be easier said than done, but you should always be on the lookout.
The right kind of staff can help bring in customers thanks in large part to using word of mouth in a very positive way. This means the staffers need to be people who are personable and willing to work. This can take some extra effort but it goes a long way in the business world.
2. Corporate Apparel
Corporate apparel is something the bigger companies use in order to get their business out there. Sometimes they’re just considered uniforms (such as McDonalds) the bottom line is people see these clothes and think about the company or store and then they actually go into the business.
The absolute best way to get customers into your business is to offer up pricing that is incredibly attractive. This doesn’t mean that you have to always have the cheapest prices, but you should be offering up merchandise at attractive prices.