Is It Still Time for a Direct Marketing Catalog? A 2026 View
A 50-year catalog veteran revisits the old question of whether to launch a direct marketing catalog, with 2026 ANA response rates and what has actually changed since 2010.
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A 50-year catalog veteran revisits the old question of whether to launch a direct marketing catalog, with 2026 ANA response rates and what has actually changed since 2010.

A 2026 audit of the catalogs from a 2024 savings roundup: Blair and Draper & Damon's are winding down, Appleseed's killed returns, and Wolferman's still ships.